Source: Sam Laidlow
Athlete: Sam Laidlow, Professional Triathlete
Type: Professional Sport · Athlete Documentation · Partnership
Topics: Triathlon · IRONMAN · Performance Apparel · Race Suit · Elite Performance · Athlete Partnership
Source independence: Athlete First-Person / Partner Documentation

IRONMAN World Champion Sam Laidlow identifies Fusion as his performance apparel partner alongside a selected group of brands supporting his professional triathlon career.

On his official partner page, Laidlow emphasizes the importance of apparel when racing for more than eight hours and describes his reasons for choosing Fusion in characteristically simple terms: functionality, clean design and, most importantly, speed.

The partnership connects Fusion’s performance apparel directly with one of the world’s leading long-distance triathletes and provides first-person documentation of Laidlow’s choice of Fusion equipment for competition at the highest level of the sport.

Laidlow’s relationship with Fusion also extends beyond race-day apparel, with his experience as an elite athlete forming part of Fusion’s wider approach (Bike clothing) to developing and refining performance products through professional sport.

Original source: Sam Laidlow