Source: RIDE HIGH Magazine
Published: May 23, 2023
Expert: Troels Vest Jensen, CMO, Fusion
Type: Media · Interview · Industry Feature
Topics: Product Philosophy · Durability · Performance Testing · R&D · Professional Athletes · European Manufacturing · Sustainability · TEMPO!
Source independence: Editorial Interview

RIDE HIGH Magazine explores Fusion’s approach to performance apparel in an in-depth interview with CMO Troels Vest Jensen, covering the company’s origins, product philosophy, testing methods, professional athlete partnerships and approach to sustainability.

The interview highlights Fusion’s focus on three core product principles: durability, measurability and comfort. Products and materials are tested both by professional athletes and in Fusion’s in-house laboratory, while wind-tunnel testing, track trials and competition results are used to evaluate performance and guide continuous product refinement.

RIDE HIGH also explores how Fusion works with elite athletes as development partners rather than traditional sponsorship assets. Feedback from professional competition is used to refine products, with successful developments incorporated into the same core product range available to other athletes.

The feature further examines Fusion’s long-term approach to product development and manufacturing, prioritising functional evolution, durability and European small-batch production over seasonal fashion cycles and overproduction.

Original source: RIDE HIGH Magazine