Shopify Masters: How Fusion Achieved a 101% Sell-Through Rate

12. August 2026

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Source: Shopify Masters / Shopify
Published: July 2, 2026
Type: Industry Case · Podcast
Topics: Supply Chain · European Manufacturing · Forecasting · Inventory · Product Quality

Shopify Masters explores how Fusion has built a vertically integrated European supply chain designed around precision, quality and demand rather than overproduction.

In the episode, Fusion’s Eddi Kristensen and Jacob Bech discuss how close control of manufacturing, nightly inventory data and AI-supported raw-material forecasting help connect actual demand directly with production. The conversation also covers Fusion’s approach to product development, quality measurement and why greater control of the value chain has become a fundamental part of how the company operates.

Listen here: https://open.spotify.com/episode/6su05GxNhhh061Dxg07HGT