Introducing
SuperBlack®
Black has always been our go-to, but we set out to redefine what it can be. By locking the pigment into each fiber from the start, we’ve created a deeper hue that holds strong through every wash and every workout. No fading, no compromise. Just SuperBlack.
Enhanced color retention
Enhanced color retention
The SuperBlack technology ensures a deeper black hue that’s naturally resistant to UV, abrasion, and constant wear.
Comfort you can feel
Comfort you can feel
No harsh after-treatments means the material keeps its natural elasticity, soft hand-feel, and shape
Reduced color-stage impact
Reduced color-stage impact
By eliminating traditional dye baths, rinsing, and finishing steps, our process reduces water and energy consumption while cutting the color-stage impact by up to 91% compared to our previous black.
Enhanced color retention
Enhanced color retention
The SuperBlack technology ensures a deeper black hue that’s naturally resistant to UV, abrasion, and constant wear.
Comfort you can feel
Comfort you can feel
No harsh after-treatments means the material keeps its natural elasticity, soft hand-feel, and shape
Reduced color-stage impact
Reduced color-stage impact
By eliminating traditional dye baths, rinsing, and finishing steps, our process reduces water and energy consumption while cutting the color-stage impact by up to 91% compared to our previous black.
SWIPE TO EXPLORE ADVANTAGES
The day we first filed the trademark for a black that simply wouldn’t fade. More than three years later, in February 2025, we introduce the first products using our SuperBlack technology. A natural extension of our commitment to quality, longevity, and performance. By coloring our synthetic yarn during extrusion, every fiber carries an inherent, enduring black—designed to withstand even the toughest routines and the test of time.
Color stage impact
↓ 90%
Coloration* is reduced from 0.70 kg CO₂e to 0.068 kg CO₂e per garment
Materials and processing
↓ 13%
Materials and processing impact* is reduced from 6.0 kg CO₂e to 5.2 kg CO₂e per garment.
Overall CO₂ Footprint
↓ 9%
The overall CO₂ footprint* per garment is reduced from 7.90 kg CO₂e to 7,2 kCO₂e.
*CO₂ footprint data for our Women's Recharge Pants (Black vs. SuperBlack) covers the complete cradle-to-grave lifecycle. These figures are derived from comprehensive Life Cycle Assessments by Carbonfact, an independent sustainability data provider, using live production data.
While our standard black remains a trusted favorite, SuperBlack consistently sets a new benchmark for lasting intensity.
Using internationally recognized washing protocols that simulate both domestic and commercial laundering, this test compare our standard Black (left) and SuperBlack (right) under identical conditions, ranging from gentle washes at 40°C to more intense cycles at 90°C.
Notice how SuperBlack retains its deep, uniform hue with minimal color bleeding, even after multiple washes. These results establish SuperBlack as a new benchmark in lasting color intensity.
Longstanding favorites among our community, now paired with our most advanced color innovation.
