Source: DetailWatch
Author: Jens Betak
Expert: Troels Vest Jensen, CCO, Fusion
Type: Media · Business Coverage · Expert Commentary
Topics: Overproduction · EU Regulation · Sustainability · Product Durability · Transparency · Supply Chain · Demand-Driven Production · ESPR
Source independence: Independent Editorial

DetailWatch highlights Fusion’s call for more ambitious EU regulation aimed at reducing overproduction and the destruction of unsold clothing across the apparel industry.

In the article, Fusion CCO Troels Vest Jensen welcomes the direction of new EU requirements but argues that implementation should move faster and apply more broadly across the industry. Fusion’s position is that overproduction should not be treated as an unavoidable consequence of operating an apparel business, but as something that can be addressed through the way products, production and supply chains are designed.

Fusion also calls for future regulation to place greater emphasis on product durability and more transparent sustainability information, giving consumers better tools to evaluate the products they buy.

The coverage positions Fusion within the wider European discussion around apparel regulation, connecting the company’s demand-driven production model and focus on product longevity with emerging requirements intended to reduce waste and increase transparency across the clothing industry.

Original source: DetailWatch