Source: Idrætsmødet · YouTube
Published: April 30, 2026
Speakers: Troels Vest Jensen, CCO, Fusion · Michael Blaudzun, Assistant Sports Director, Uno-X Mobility Cycling
Moderator: Jimmy Bøjgaard, Journalist
Type: Industry Event · Expert Discussion · Professional Sport
Topics: Elite Performance · Professional Cycling · Leadership · Team Culture · Marginal Gains · Partnerships · Brand Development · AI · Innovation
Organization: Idrætsmødet
Source independence: External Event / Expert Discussion

At Idrætsmødet, Fusion CMO Troels Vest Jensen joins former professional cyclist and Uno-X Mobility Cycling Assistant Sports Director Michael Blaudzun for a discussion about the principles connecting elite sport, high-performing organisations and strong brands.

Moderated by journalist Jimmy Bøjgaard, the conversation explores how marginal gains, team culture, values and carefully selected partnerships can influence performance at the highest level, both in professional sport and in business.

Drawing on experiences from Uno-X Mobility Cycling and Fusion, the discussion examines how individual talent is developed within a collective performance environment, why alignment between partners matters, and how principles from elite sport can be transferred to leadership and organisational development.

The conversation also looks ahead at the potential role of artificial intelligence in sport over the coming decade, while connecting Fusion’s investment in aerodynamic testing and its own wind tunnel with a broader culture of measurement, innovation and continuous improvement.

The session provides external documentation of Fusion contributing to the professional conversation around elite performance, leadership, technology and the development of high-performance organisations.

Original source: Idrætsmødet · YouTube