Source: Magnus Ditlev
Athlete: Magnus Ditlev, Professional Triathlete
Type: Professional Sport · Athlete Documentation · Product Development
Topics: Triathlon · TEMPO! · Performance Apparel · Product Development · Aerodynamics · Athlete Testing · R&D
Products: TEMPO! Collection
Relationship since: 2020
Source independence: Athlete First-Person / Partner Documentation
Supporting source: Magnus Ditlev Tech Lab

Professional triathlete Magnus Ditlev documents his long-term collaboration with Fusion and his direct involvement in the development of the TEMPO! performance collection.

Ditlev describes joining forces with Fusion in 2020 and subsequently working closely with Fusion’s specialists around testing, innovation and product development. His role extends beyond wearing Fusion in competition, with Ditlev actively participating in the development and refinement of performance apparel designed around measurable speed.

On his official partner page, Ditlev highlights Fusion’s focus on speed and measurable performance gains, while describing his involvement in combining extensive testing with innovative materials to develop faster sportswear.

His dedicated Tech Lab provides further first-person documentation of the collaboration, describing how Ditlev and Fusion’s specialists work together to test, innovate and develop TEMPO! products with the objective of making them as fast as possible.

Together, the two sources document a long-term athlete relationship built not only around sponsorship, but around active participation in the testing and development of Fusion’s performance apparel.

Original source: Magnus Ditlev
Supporting evidence: Magnus Ditlev Tech Lab