Company day at FUSION HQ
2023 Retrospective:
Yet another year of business as usual. Setting new records, exploring new paths, and embracing new challenges: always striving to improve.
FUSION ATHLETES
Danish Magnus Ditlev wins Challenge Roth 2023
We always trying to become even better:
Fusion produces precisely what buyers demand: In 2023, we've sold 102% of the manufactured products.
FUSION R&D
TestLab
In our Test Lab in Northern Jutland, we conduct material testing and craft innovative prototypes that redefine performance wear.
Our laboratory is where we challenge the limits of "intelligent" fabrics, improving existing products and creating new ones. We also subject our apparel and fabrics to extreme testing, exceeding even the harshest professional standards, like airport terminal seating.
Prototype Sewing Studio
Nestled within our Research and Development (R&D) department, the Prototype Sewing Studio is where technical innovation thrives, and world records take shape.
Its strategic placement within R&D yields unparalleled benefits, expediting the transformation of technical blueprints into physical prototypes.
FUSION Athletes
Italian cyclist Vittoria Bussi breaks the 50-kilometer barrier, setting a new women's hour world record.
FUSION collaboration
FUSION ATHLETES
Frederik Muff, Coloquick Cycling breaks two old Danish records
An effort was made to break two longstanding time trial records: 10- and 30-kilometer time trials, all in a single day.
After completing the initial 10 km record attempt, the average speed is calculated at 54.75 km/h. The time speaks for itself: 10:57:42 - surpassing the old record of 12:16:00 by over a minute.
Frederik Muff, of Coloquick Cycling, establishes two records in an entirely newly developed Fusion time trial suit.
In less than ten hours, Muff achieved another success by securing the record in the 30 km time trial with a substantial improvement: 34:19:00 at an average speed of 52.45 km/h - nearly 4 minutes faster than the previous record of 38:09:45.
FUSION ATHLETES
Sam Laidlow wins the 2023 Ironman World Championship
fusion event
FUSION Open 2023
Over 500 participants took part in Gravel, Road, Running, Body Bike, Yoga, CrossFit North, OCR - and enjoyed a fantastic time with plenty of gear and laughter. Looking forward to seeing you again in September.
We always trying to become even better:
In 2023, our warranty claim percentage was only 0.3%
Fusion athletes
We always trying to become even better:
76% of retailers place orders every week or biweekly, ensuring a consistent supply of seasonally current products in stores.
Fusion collaboration
Cykling Team Aalborg
Fusion event:
Ironman Champ 2023 visiting FUSION HQ
IRONMAN CHAMPION 2023, Sam Laidlow, made the journey from the French Pyrenees to Denmark for a short visit. The visit concluded with an open FUSION event where Tri-Oraklet interviewed Sam in front of an enthusiastic audience.
Fusion collaboration
Be seen, be safe
Alongside Coloquick Cycling, we launched the campaign: 'Be Seen, Be Safe.'
Aimed at emphasizing safety and visibility in traffic, the campaign promoted increased visibility while running and cycling during the winter months.
We always trying to become even better:
Order handling: 98% of order requests are fulfilled the following day.
Fusion athletes
In race 2023
Daniel Bækkegård
1st: 2023 GWM IRONMAN Western Australia. New course best time: 07:34:23 // 3rd: Clash Miami // 4th: Challenge Roth // 1st: Challenge Canberra
Henrik Breiner Pedersen
Gold: European Continental Championships MU - Road Racing 2023
Emma Aastrand Jørgensen
2nd: EM toerkajak 200 mix // 2nd: EM toerkajak 500 // 1st: EM enerkajak 200 // 1st: EM enerkajak 500 // 3rd: WC toerkajak 500 // 1st: WC enerkajak 500 // 3rd: WC enerkajak 500
Anne-Marie Rindom
Bronze at the World Championship, ILCA 6 (tidl. Laser Radial)
Lars Lomholt
IRONMAN AG overall World Champion 2023, Nice: 8hrs 55mins
Robert Wilkowiecki
9th: Ironman World Championships 2023, Nice // 3rd: Ironman Cozumel
Joshua Gudnitz
1st: Eschborn-Frankfurt (U23)
Laura Madsen
2nd: Triathlon Challenge Mallorca 2023 // 3rd: Ironman 70.3 Gdynia 2023 // 4th: 70.3 Elsinore 2023
Bart Aernouts
2nd: Ironman 70.3 Pays d’Aix // 2nd: Ironman Nice // 6th: Ironman Portugal
Thomas Jon Kristensen
1st: 2023 IRONMAN 70.3 Jonkoping
Nicklas Amdi Pedersen
2nd: Tour of Fyn // 2nd: Stage 2, Tour de Loir et Cher // 2nd: Stage 1, Oberösterreich Rundfahrt // Winner of The Hill Jersey, Postnord Tour of Denmark
Robert Kallin
2nd: Challenge Vansbro // 10th: Ironman Hamburg
Kate Waugh
Super League Triathlon Series Champion 2023 // 2nd: World Triathlon Championship Finals (Pontevedra) // 7th: World Triathlon Olympic Test Event (Paris).
Alberte Kjær Pedersen
1st: National Championships Denmark, Sprint Triathlon // 1st: 2023 Europe Triathlon Nordic Championships, Sprint Triathlon // 8th: European Continental Championships, Sprint Triathlon
Sif Bendix Madsen
2nd: Clash Miami // 3nd: Ironman 70.3 Swansea
Sem Kroonen
1st: 18-24 Ironman 70.3 Duisburg
Camilla Pedersen
4th: WT Long Distance Championships, Ibiza // 3rd: Gerardmer XL, France
Katrine Græsbøll Christensen
Danish Champion: Half Ironman // 6th: Challenge Roth (PRO debut 8.57.27) // 3rd: European Championship, Challenge Almere (Full Distance)
Maja Betz
1st: National Championships Germany, duathlon // 1st: Ostseeman full distance // 2nd: TradeInn Full International Triathlon (Spanish LD National Championships) // 4th: WT Powerman LD Duathlon Championships
Kyra Meulenberg
(AG 25-29): 1st: Ironman Switzerland // 1st: Ironman Hamburg // 1st: Ironman 70.3 Duisburg // 5th: Ironman World Championships Hawaii
Anne Holm
2nd: National Championships Denmark, Sprint Triathlon // 19th: European Continental // Championships, Sprint Triathlon // 25th: WTCS (Sunderland)
Anders Toft Nielsen
1st: AG Challenge The Championship 2023 // 8th: Challenge Cagnes-Sur-Mer (PRO DEBUT // 7th: Ironman 70.3 Gdynia
Jesper Nybo Riis
2nd: National Championships Denmark ½ Ironman // 2nd: Tri ved søen, ½ Ironman
Henrik Kjærgaard
3rd: National Championships Denmark ½ Ironman // 1st: Aalborg triathlon ½ Ironman // 2nd: Tri ved Søen, kvart-distance // 10th: Challenge Almere
Bastian Peitersen
1st: Karrebæksminde Triatlon // 5th: Challenge Gdansk. // 5th: Ironman 70.3 Poznan
Morten Falk Jørgensen
1st: National Championships Denmark ½ Ironman AG
Benjamin Mark Andersen
1st: Tri ved søen ½ Ironman // 6th: Challenge Almere full dist.
Fusion athletes
The Danish track national team wins gold in the 4000-meter team pursuit at the World Championships
Customized aerosocks from Fusion's Prototype Sewing Studio were featured with the team at the Velodrome in Glasgow.
Fusion collaboration
Kickoff
COLOQUICK X FUSION 2024
We always trying to become even better:
The right product at the right time in the right place: In 2023, FUSION HQ received small, timely orders from our factory 92 times.
2023 FUSION introducing:
TEMPO!
Countless hours of aero testing, bike course analyzing and real-life records have made us 100% confident that we can now introduce our fastest series of sportswear ever.
Step into a world of unstoppable performance and experience the next generation of race gear for triathlon, cycling and running.
2023 FUSION introducing:
Womens Gym Tights
The ultimate training tights for workouts:
- All-cover panel: Squat-proof performance
- Power fit: They stay where they should during training
- Dry skin feeling: Comfortable training
2023 FUSION introducing:
Cycling Training Jersey
A zipper-free cycling jersey that provides unparalleled comfort - the short-sleeved version of our iconic Light LS Cycling Jersey, acclaimed by users as the best on the market.
- Quick-drying and stretchy material
- Unisex fit - suitable for both men and women
2023 FUSION introducing:
Urban Pants
Urban Pants is our progressive take on the traditional pants, blending the unstoppable features from the sport with urban style. A fusion of our extensive technical knowledge and experience from rigorous endurance sports with the simplicity and timelessness of traditional trousers.
