Of course, we believe in recycling and the idea of doing something good for the climate. But right now, we don't think that, for example, recycled plastic belongs in your T-shirt. Plastic developed for food use should be returned and used in the bottle industry it was created for.

Not least because recent research shows that the carbon footprint of processing recycled plastic, including crushing, high-temperature cleaning, and drying, is up to ten times as large as producing new polyester yarns.

At the same time, it is directly damaging to the well-functioning circular recycling of beverage packaging in the soft drink industry, that food plastic cannot be recycled further when it has been used for textile production.

Unfortunately, the concepts of recycling and circularity have become inflated as good sales tools.

This is why the production of environmentally damaging plastic is steadily increasing, as significant proportions of bottle producers' raw materials - the recycled bottles - are now being sought after and consumed by the textile industry and many other sectors.

We do not "buy" good marketing stories by, for example, planting trees in South America, just to emit even more CO2 - and at the same time obscure the real problems of greenwashing and misleading marketing.

But we belong to a textile industry that leaves a heavy environmental footprint. Therefore, we acknowledge our responsibility to constantly address the real industry challenges and make the best possible use of the planet's scarce resources.

In short, get the most out of the least in our processes, production, and product.